Mary Leavines
Marketing Porfolio
Copywriting
Health & Wellness
A collection of writing samples from the health & wellness industry, including blogs, landing pages, ebooks, and video scripts.
Women’s Travel Industry
With Adventures in Good Company, I wrote, edited, and published blogs and downloadable ebooks.
Text Examples
This is a series of text-based writing samples, including a sample press release and a technical blog.
Marketing Strategy
Email Marketing, strategy, and website improvements.
MyLifOutdoors needed to diversify their marketing strategy. They had an old Wordpress website that hadn’t been utilized in some time. They were using the free version of Mailchimp, which didn’t allow for the lead scoring capabilities that were needed to deliver timely, targeted, and successful campaigns.
I re-platformed their email marketing to Hubspot, and worked with a web developer to rebrand the website. After that, I spent my time optimizing the site for SEO, delivering several highly-ranking pieces of content that helped more leads enter their marketing pipeline.
Client
MyLifeOutdoors
Services
Email marketing, Hubspot integration, website re-design.
Graphics & Design
Photography
